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DORU-1 · PRE-LAUNCH CREATIVE REVIEW

Catch risky claims before your ads go live.

Upload an image or video. Get a prioritized review of your hook, message and potential policy issues — with model-estimated signals and suggested edits for your next version.

Introductory $49 for new organizations · No subscription · Credits never expire

Reports typically ready in about 2 minutes after processing starts.

CAUGHT PRE-LAUNCH

Illustrative car-crash legal-services ad with a red model-detection box around the headline ‘Hurt in a crash? Know your options’, labeled ‘Personal attributes · Medium’, and a ‘Free case review’ button.

SAMPLE REPORT · 1 RISK FLAG

  • MEDIUM
  • Personal attributes

“Hurt in a crash?” directly asks about the viewer’s physical state.

USE INSTEAD
Understand your options after a car crash

Open full sample
Miniature of the public sample report: one medium personal-attributes flag with its suggested rewrite.
INPUT CREATIVE · MODEL ANNOTATION
Full-size view of the same illustrative legal-services input creative shown above, with the model’s red detection box around the headline.

SAMPLE REPORT · CAR-CRASH LEGAL AD

Verdict

Three fixes and one flag before this ad goes live

This ad is not ready to run because it completely lacks brand identification, and the direct question in the headline risks platform rejection for implying personal attributes.

  1. 1. Add brand identification: a clear company logo or brand name to establish trust.
  2. 2. Reframe the headline: “Understand your options after a car crash” avoids the personal-attributes flag.
  3. 3. Test a reassuring visual variant: a professional consultation instead of the high-discomfort crash scene.
  • MEDIUM
  • Personal attributes

INPUT HEADLINE

“Hurt in a crash? Know your options”

SUGGESTED REWRITE

“Understand your options after a car crash” · CTA: “Get a free case review”

Model-suggested copy — not tested for policy approval or performance.

Frozen output of a real test run — the same dossier the public sample opens.

COMPLIANCE & POLICY SIGNALS

One bad claim can cost you the whole ad account.

A single non-compliant ad can trigger a platform review, pause your campaigns, or get the account banned. In mortgage, legal and insurance, the rules are stricter and the reviews are harsher. DORU-1 flags risky claims, missing disclosures and policy-triggering language before the ad spends a dollar.

DORU-1 offers advisory flags based on common platform and industry policies. It is not legal advice and does not guarantee approval; you decide what to do with each flag.

See the flag in the public sample
  • ABSOLUTE CLAIMS

    “Guaranteed” and “risk-free” style promises.

  • MISSING DISCLOSURES

    Required context absent from the creative.

  • PERSONAL ATTRIBUTES

    Implying viewer traits or states — caught in the sample above.

  • POLICY-TRIGGERING PHRASES

    Wording that invites a platform review.

WHAT EVERY REPORT CHECKS

Four questions answered before you spend a dollar.

Consumer panels cost thousands of dollars per test and take weeks, so most ads launch unchecked. DORU-1 answers these four questions per creative, in minutes.

01

What gets noticed first?

See where attention lands, and whether it lands on your offer.

02

Where could the message lose people?

Spot the unclear line, slow open, or buried offer that loses people.

03

What exactly should change?

Get suggested rewrites and fixes you can use in the next revision.

04

What could get you flagged?

Catch risky claims and missing disclosures before a platform or buyer rejects the ad.

HOW IT WORKS

Review. Revise. Re-check.

  1. 01

    Upload a creative

    A still image or video, exactly as you'd run it.

  2. 02

    Read the report

    Review model-estimated signals, advisory flags, and suggested edits. Reports usually appear in about two minutes.

  3. 03

    Re-check the revision

    Upload the edited creative and run another review before publishing it.

Still images: PNG, JPEG, WebP, GIF, or APNG; animated images are not accepted. Videos: supported video files up to 200 MiB with no fixed duration limit. No setup, no naming conventions, no ad-account connection.

WHO IT'S FOR

Built for teams that can't afford a bad launch.

MEDIA BUYERS

Stop paying to learn what a creative review could have told you.

Fix the hook, the offer and the risky claim before the budget goes live — then re-check the revision.

See the sample's policy flag and three recommended changes.

See packs
MEMORABILITY BENCHMARK
Evaluated against human ad-recall data. See results and methodology.
COMPLIANCE SCREENING
Built in — policy-risk flags ride in every report, not a separate tool
TIME PER STANDARD REVIEW
~2 min after processing starts

NO FRICTION

Creative review without a subscription or sales call.

  • Review before connecting an ad account.
  • Inspect a public sample before buying.
  • Start with three standard reviews for $49.
  • Buy more reviews when you need them — see packs.

PRICING

Pay per creative. No subscription.

Start with 3. Buy more when you need them. Credits never expire.

START HERE

Starter · 3 creatives

$49 USD

One-time offer for new organizations — see what DORU-1 finds on your own ads. About $16.33 per review.

Review 3 creatives — $49

Standard · 10 creatives

$200 USD

For ongoing review of each new creative and its revisions.

Buy 10 — $200

Campaign · 25 creatives

$500 USD

For launches, agency clients, and screening publisher creative.

Buy 25 — $500

HIGH VOLUME · 100 CREATIVES

$2,000 USD

For teams screening publisher creative at volume.

Buy 100 — $2,000

Screening creative at scale? Talk to us.

See the research behind DORU-1 in the technical report.

Prices are in USD. The $49 one-time offer includes 3 credits for new organizations; one standard single-creative review uses one credit (about $16.33 each). Sets and other review types may use different amounts; the product shows the cost before submission. Paid credits do not expire. Turn on auto top-up so reviews never stall. Each new review uses a credit — spend them on different ads or revised versions.

Portrait of Spear Systems founder Randy Beno.

FROM THE FOUNDER

“Every dollar of ad spend I ever wasted had one thing in common: nobody reviewed the creative before it launched. DORU-1 is the review I wish I’d had — attention, message and policy risk, in minutes, for less than a day’s test budget, without having to wait weeks for test results.”

Randy Beno, founder

BEFORE YOU BUY

Questions before you review.

How fast do I get a report?

Reports usually appear in about two minutes after processing starts. Queue times and slower model runs can add time.

Is my creative data safe?

Yes. Creatives and reports are stored on Spear-operated infrastructure, scoped to your organization, and processed by our AI providers to produce your report. The full list of sub-processors is in our Privacy Policy.

Do I need a subscription?

No — buy one-time packs when you need them. Paid credits never expire, and auto top-up is optional.

Will it predict performance or guarantee approval?

Neither. It doesn't predict CTR or ROAS — use the findings to improve your next version, then measure performance in market. And platforms decide approvals themselves: a report with no flags means DORU-1 did not flag an issue in that review. It does not establish compliance or guarantee approval.

Can I see a report before I pay?

Yes. The public sample report is available without an account. Open the full sample.

What can I upload?

Still images: PNG, JPEG, WebP, GIF, or APNG; animated images are not accepted. Videos: supported video files up to 200 MiB. No fixed duration limit is set.

Can my team share credits?

Yes, credits belong to your organization.

What does the $49 offer include?

The $49 Starter pack is a one-time introductory offer for new organizations: 3 standard single-creative reviews. One standard review uses one credit; sets and other review types may use different amounts, and the product shows the exact cost before you submit. Afterwards, ongoing packs start at $200 for 10 reviews.

DORU-1 · CREATIVE REVIEW

Check your next ad before it spends a dollar.

Use your three reviews on new creatives or revised versions. See what to change before launch.

Review 3 creatives — $49