SPEAR SYSTEMS · GUIDES
Practical guides to checking ads before launch. For technical reports and open standards, see Research.
Why Meta flags copy that addresses the viewer, and how to rewrite it.
Your Meta ad was rejected for personal attributes. What the policy actually forbids, the fastest path to a live ad (fix or appeal), and the rewrite rules that prevent repeat rejections.
· 3 min readRead guide
Before/after rewrite pairs for Meta's personal attributes policy. Shift second-person attribution to benefit framing without losing the message.
· 2 min readRead guide
When to request review on a rejected Meta ad and when to rewrite and resubmit. The decision rule, both paths step by step, and the repeat-submission trap.
· 2 min readRead guide
Meta rejects ads whose landing pages are broken, mismatched, or noncompliant. What reviewers check on the destination page and how to align it with the ad.
· 2 min readRead guide
Three policies fire at once: attributes, claims, and health-specific rules.
Health ads fail review at the intersection of three policies: personal attributes, misleading claims, and health-specific rules. The four rejection triggers and the fix path for each.
· 2 min readRead guide
Which transformation images Meta allows and which get health ads rejected: fat-pinch close-ups, inferiority language, wearable-only claims, and what compliant impact depictions require.
· 2 min readRead guide
Cure claims, timeframe promises, and clickbait outcome language trigger Meta and Google rejections. What each platform forbids and how to frame results honestly.
· 2 min readRead guide
Supplements draw extra scrutiny when copy implies diagnosis, treatment, or prevention. How to position ingestibles without triggering health-claim rejections.
· 2 min readRead guide
Meta requires weight-loss, cosmetic-procedure, and supplement ads to target 18+. Which categories the gate covers, what is exempt, and how to set it.
· 1 min readRead guide
Restricted, disabled, suspended — per-platform recovery paths.
Your ad account was restricted, disabled, or suspended. Enforcement runs ad → account → ban on every platform. Per-platform recovery paths plus the prevention discipline that keeps you out.
· 2 min readRead guide
Your Meta ad account was disabled or restricted. The three enforcement levels, the Business Support Home recovery path, deadlines that matter, and what to do when appeal fails.
· 2 min readRead guide
Your Google Ads account or ads were disapproved or suspended. The Policy Manager appeal flow, the 3-appeal limit and 24-hour rule, and the fix-first order that preserves your rounds.
· 2 min readRead guide
Your TikTok ad or account was rejected or suspended. The Disapproved-label flow, landing-page requirements that decide most cases, and honest notes on support responsiveness.
· 2 min readRead guide
Disapproved vs limited vs under review, and the appeal limits.
Your Google ad was disapproved, limited, or marked under review. What each status means, the fix-first appeal order, and the limits that punish sloppy appeals.
· 2 min readRead guide
'Limited by policy' is not a disapproval — it's reduced serving driven by policy history and account reputation. What changed in the 2026 expansions and the recovery path.
· 2 min readRead guide
Google disapproves ads for the destination page, not just the creative. What the landing page must satisfy, the mismatch patterns that fail review, and the alignment pass.
· 2 min readRead guide
Burned your 3 appeals or hit the 6-month cutoff. The support escalation path, the rebuild-vs-appeal decision, and how to stop the next violation before it starts.
· 2 min readRead guide
What a review checks, and how it compares to manual review.
DORU-1 reviews image and video ads for attention and message signals plus advisory policy findings, then suggests edits. What the report contains, how long it takes, and what it does not promise.
· 2 min readRead guide
An honest comparison of automated creative review (DORU-1) against a manual pre-flight checklist for catching ad rejections before launch. Scope, limits, and when to use both.
· 2 min readRead guide