What a DORU-1 creative review checks before your ad launches

A DORU-1 review looks at your creative before you pay for traffic. It reports three things: what grabs attention, where the message breaks, and which claims could get the ad rejected — then suggests what to change.

What the report contains

The public sample report shows the full format: the input creative, each finding with its severity, and a suggested rewrite. The frozen sample carries one MEDIUM personal-attributes flag — “Hurt in a crash?” asks about the viewer’s physical state — with the suggested rewrite “Understand your options after a car crash”.

How long it takes

Reports usually appear in about two minutes after processing starts. Queue times and slower model runs can add time.

What it does not promise

Findings are advisory. DORU-1 does not predict CTR or ROAS, and a report with no flags means DORU-1 did not flag an issue in that review — it does not establish compliance or guarantee platform approval.

What it costs

One-time packs, no subscription, credits never expire: Starter (3 standard reviews, $49, new organizations), Standard (10 reviews, $200), Campaign (25 reviews, $500), High-volume (100 reviews, $2000). The product shows the exact credit cost before you submit.

See the format yourself: open the public sample report (no account needed), or read how DORU-1 works.

Related guides

• Meta ad rejected for personal attributes — the sample flag belongs to this rejection family.
• DORU-1 vs manual pre-launch review — which catches what.